Traveling to Qatar is not restricted to business-tourism has become an attraction
The Qatari government is actively encouraging diversification by creating an economy based on non-reliance on oil and gas. This diversification is creating vast opportunities in the hospiatality sector and is stimulating construction of luxurious up-market hotels, restaurants and leisure facilities. The Qatar Tourism Authority (QTA)is actively working towards establishing Qatar as one of the world's quality destinations for leisure, business, education and sport. With events such as the G77+china conference in june 2006 and Doha Asian Games scheduled in December 2006, Qatar's position is elevated in the global arena. Qatar's $15 billion master plan focuses on the creation of new hotels and tourist attractions, and it is designed to develop a tourism base that will double the number of tourists from 700,000 to 1.4 million by 2011.

Diyafa 2010 offers unique opportunities for hospitality and food suppliers.
In 2006 Qatar witnessed for the first time, a hospitality exhibition that coincided with the country's construction and touristic rise. The Fifth edition of Diyafa in 2010 is expected to attract more international exhibitors from many international countries as multi billion USD opportunities are waiting to be grasped, and will provide a unique opportunity for hospitality suppliers to meet prominent Gulf businessmen and decision makers from the gulf and the Middle East.